The Weeknd is on "one of three International covers showcasing the Next Generation Leaders!"
Abel Tesfaye, 28, better known to the public as @theweeknd, has made a career out of hiding in plain sight. When he began releasing #music in 2010, he kept his persona intentionally vague, building buzz primarily via the Internet; fans grew to love him without knowing if he was a band or a solo singer. Now Tesfaye is a budding superstar, with a string of No. 1 hits ("The Hills," "Can't Feel My Face," "Starboy") and a new album, My Dear Melancholy, that tallied more than 25 million streams on @Spotify and @applemusic, respectively, during its first 24 hours of release-among the best digital debuts of all time. #TheWeeknd is one of three International covers showcasing the Next Generation Leaders. Read more about the rising activists, artists and athletes who are reshaping music, sports, fashion, politics and more on TIME.com. Photograph by @micaiahcarter for TIME
38.4k Likes, 717 Comments - TIME (@time) on Instagram: "Abel Tesfaye, 28, better known to the public as @theweeknd, has made a career out of hiding in..."
You can read TIME's article featuring The Weeknd where he talks about his new album, "Melancholy" and how he had an entire different album written before it and why he scrapped it and much more here.