Beats by Dr. Dre Becomes NBA’s Official Headphone
Beats by Dre is now the official headphone of the NBA. The way the players wear the headphones, we thought this partnership already happened! The “landmark deal,” that goes into…
LONDON, ENGLAND – OCTOBER 13: Beats headphones are seen in the upgraded Apple store on Regent Street on October 13, 2016 in London, England. Regent Street was Apple’s first store in Europe, and has handled more than 60 million customers over the past 12 years, and will be the first store in Europe with the new design concept. (Photo by Leon Neal/Getty Images)
(Photo by Leon Neal/Getty Images)Beats by Dre is now the official headphone of the NBA.
The way the players wear the headphones, we thought this partnership already happened! The "landmark deal," that goes into effect next month, will make the Apple owned company the official headphone, wireless speaker and audio partner of the NBA, WNBA, USA Basketball and the G League. Beats already has NBA endorsers like LeBron James, Draymond Green, James Harden and more so the deal will be able to leverage those players.
Beats will also set up separate deals with individual NBA teams and launch products that are localized to those teams/markets.
(Photo by Leon Neal/Getty Images)LONDON, ENGLAND - OCTOBER 13: Beats headphones are seen in the upgraded Apple store on Regent Street on October 13, 2016 in London, England. Regent Street was Apple's first store in Europe, and has handled more than 60 million customers over the past 12 years, and will be the first store in Europe with the new design concept. (Photo by Leon Neal/Getty Images)
Do you own a pair of Beats by Dre? Do you hear a difference with sound? Do celebrity endorsers influence your buying?
