NEW YORK, NY - SEPTEMBER 20: Fat Joe attends the "Night School" Special Screening With Fat Joe And Tidal at Concourse Plaza Multiplex Cinemas on September 20, 2018 in New York City. (Photo by Eugene Gologursky/Getty Images for Universal Pictures)

Fat Joe is joining Hpnotiq as the “Creative Director” (a made up job) for their “OG” summer campaign!

Just seeing the bottle takes me back!

Running a business takes a DON. S/O to my @Hpnotiq fam for linking me up with the new desk. #IconiqDirector #Sponsored

18.7k Likes, 593 Comments - FAT JOE (@fatjoe) on Instagram: "Running a business takes a DON. S/O to my @Hpnotiq fam for linking me up with the new desk...."

According to PR Newswire, “To commemorate the partnership, Hpnotiq will release a limited-edition Bottle featuring the original Hpnotiq logo and signature eye-catching blue hue that made (it) famous when Hpnotiq burst onto the scene in early 2000s hip-hop videos and prominent nightlife venues.

In addition to the limited-edition bottle release, Hpnotiq will release a comedic ‘OG’ video series campaign imagining Fat Joe as the brand’s ‘Creative Director’. In the hilarious video series, the NYC rapper shows us how he’d run Hpnotiq’s headquarters including everything from experimenting with Hpnotiq Summer cocktails in the R&D lab–to helping record the company voicemail. Fat Joe will also be taking over the brand’s social handles to let Hpnotiq fans and other rappers know what it takes to be Hpnotiq’s ‘Creative Director’.

Some of the Limited-Edition ‘OG’ Cocktails curated by Fat Joe will include:

‘The Don Cartagena’ – A refreshing mix of Hpnotiq, coconut rum and pineapple juice garnished with a pineapple slice and berries

‘The Incredible @#$*&^’ – A blend of Hpnotiq and Cognac that transforms the brand’s signature blue hue into the fan-favorite green cocktail.”

I can’t wait to see more of these videos from Fat Joe!