Chicago rapper Dreezy has become the new face of PUMA’s CALI Bold sneaker.
PUMA handpicked the “Chanel Slides” rapper as a means to further incorporate music with fashion and sports, reports BET.
“The logo alone has always stood out as fierce and powerful to me,” Dreezy told BET. “PUMA has been a stamp for stylish and comfortable clothes since I can remember. You are what you wear, and PUMA is clean and respected.”
The “fashionista” joins PUMA’s team alongside fellow artists Meek Mill, Big Sean, G-Eazy, Yo Gotti, YBN Cordae, and Selena Gomez, among others.
The all-white sneaker, CALI Bold comes from PUMA’s CALI franchise and is juxtaposed with bold PUMA branding on the outsole with a full leather upper and stacked platform for a classic, but playful look.
“My music makes you want to move, dance and, sometimes, get sexy. You can do that and more in your PUMA gear and not even realize how good you look doing it because it’s so flexible and effortless!” Dreezy said, talking about how the brand complements her music.
“I have everybody’s number. I pick all of my pieces. I approve the pictures and I even try to give suggestions when I can with whatever we’re trying to accomplish,” the 24-year-old rapper said. “We already started shooting in the line, and I met the PUMA fam. Hopefully a capsule collab comes in the future. I want to go all out with the brand.”
Dreezy was just featured on Dreamville’s album Revenge of the Dreamers III on a single titled “Got Me” alongside Ari Lennox, Omen, and Ty Dolla $ign.
The CALI Bold retails at $80.