NEW YORK, NY - AUGUST 20: Travis Scott attends the 2018 MTV Video Music Awards at Radio City Music Hall on August 20, 2018 in New York City. (Photo by Jamie McCarthy/Getty Images)

You won’t believe how much the cereal box cost.

Travis Scott's Reese's Puffs Cereal Collaboration Sold Out in '30 Seconds'

Travis Scott 's newest project flew off the shelves. The 28-year-old rapper's collaboration with Reese's Puffs, which included one-of-a-kind cereal boxes designed by Scott himself, launched on Tuesday and according to the brand, the boxes sold out in just 30 seconds.