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LOS ANGELES, CA - NOVEMBER 19: Rapper Jay-Z attends the game between the Kansas City Chiefs and the Los Angeles Rams at Los Angeles Memorial Coliseum on November 19, 2018 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

Jay-Z is getting into the weed business. He just announced a multiyear partnership with the California-based cannabis company called Caliva. He’ll serve as the company’s chief brand strategist and will be working on the creative direction and increasing outreach efforts of the company. He also says that he wants to increase the representation and participation of people with criminal records who are prohibited from being a part of the growing industry.