Jay Z Gets Into the Weed Business
Jay-Z is getting into the weed business. He just announced a multiyear partnership with the California-based cannabis company called Caliva. He’ll serve as the company’s chief brand strategist and will…
LOS ANGELES, CA – NOVEMBER 19: Rapper Jay-Z attends the game between the Kansas City Chiefs and the Los Angeles Rams at Los Angeles Memorial Coliseum on November 19, 2018 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
Photo by Kevork Djansezian/Getty ImagesJay-Z is getting into the weed business. He just announced a multiyear partnership with the California-based cannabis company called Caliva. He’ll serve as the company’s chief brand strategist and will be working on the creative direction and increasing outreach efforts of the company. He also says that he wants to increase the representation and participation of people with criminal records who are prohibited from being a part of the growing industry.
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A 29 year radio veteran, Melissa has made notable media appearances including serving as a judge and correspondent on the Emmy Award-winning TV show Community Auditions, Phantom Gourmet, Chronicle and many more. Additionally, Melissa won a Gracie Award in 2019 for her work as Co-Host of The GetUp Crew with Ramiro, Pebbles, Melissa & Leroy. She volunteered coaching cheerleading for 20 years. Melissa is a social influencer who creates videos promoting area businesses, movies, concerts and other lifestyle events.
