Snoop Dogg giving up gin and juice for…wine?

We all know how about Snoop Dogg's love of gin and juice, but looks like he has another love...wine. And not just a wine lover, but a wine connoisseur who's creating his own bottle. Snoop has teamed up with 19 Crimes to create his own wine called Snoop Cali Red.

Snoop Cali Red will be $12 a bottle and is a combo of petite syrah, zinfandel, and a splash of merlot. It may seem a little strange, but Snoop says he's a wine lover.

"The wine community is just about as good as the cannabis community," he told CNN Travel on Wednesday. "Because it is always great conversation, peace and good food. It is very social at the end of the day."

He also said that it has a lot to do with the 19 Crimes brand itself. From Trillist...

"For one, it's the brand's first California red, and I was born and raised here so I had to rep the West Coast," he told the outlet. "19 Crimes represents and celebrates second chances. We all have a past which is part of the journey and builds character. I wouldn't be who I am without my past, and I appreciate celebrating folks who have reinvented themselves along the way."

The process for actually getting the concept off the ground was hands-on for Snoop. The rapper-turned-winemaker traveled to Northern California's Lodi region, where the blend was born, and was actively involved in the tasting process. "19 Crimes allowed me to come up with the perfect blend for me. Strong, bold and incredible -- just like the D-O-Double-G," he said.