Dollar General Is Opening New Stores Targeting “Higher-End” Shoppers

There are some people out there who think they’re too fancy to shop at a dollar store. So here’s an idea: Why not sell them the same stuff they’d get…

Melissa

Published Oct 12, 2020 5:16 AM EDT

VALLEJO, CA – MARCH 12: A customer leaves a Dollar General store on March 12, 2015 in Vallejo, California. Dollar General Stores Inc. announced plans to open over 700 new stores in 2015 in an attempt to improve on its position among discount retailers in the United States. (Photo by Justin Sullivan/Getty Images)

There are some people out there who think they're too fancy to shop at a dollar store. So here's an idea: Why not sell them the same stuff they'd get at the dollar store, but for more money?

Dollar General just announced they're opening a new line of stores called Popshelf, which will be targeted at "higher-end" shoppers. The stores will sell stuff for around $5.

The first two are opening in the Nashville, Tennessee area soon, and they're going to open another 30 around the country by the end of next year.

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MelissaWriter

A 29 year radio veteran, Melissa has made notable media appearances including serving as a judge and correspondent on the Emmy Award-winning TV show Community Auditions, Phantom Gourmet, Chronicle and many more. Additionally, Melissa won a Gracie Award in 2019 for her work as Co-Host of The GetUp Crew with Ramiro, Pebbles, Melissa & Leroy. She volunteered coaching cheerleading for 20 years. Melissa is a social influencer who creates videos promoting area businesses, movies, concerts and other lifestyle events.