Human Interest

Yesterday, Apple announced the new 12 Pro and the iPhone 12 Pro Max, to the delight of techies and Apple enthusiasts.

The 12 pro features a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone. For those who suffer through cracked screens, it’s worth noting that the 12 has an all-new Ceramic Shield front cover, which, per Apple’s press release, “provides the biggest jump in durability ever on iPhone.”

The press release also says that they Apple-designed A14 Bionic chip, “the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments.”

The iPhone 12 Pro also has something called an “LiDAR Scanner” which will provide “immersive augmented reality experiences.” So if you thought your boyfriend/girlfriend/husband/wife/kids were already too removed when they’re on their phone, you might want to keep that in mind before buying one.  It also has “MagSafe,” which offers high-powered wireless charging and new accessories that attach to the iPhone.

Also, the 12 will be available in four colors, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.

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