NEW YORK, NEW YORK – SEPTEMBER 12: The crown worn by Notorious B.I.G. when photographed by Barron Claiborne as the King of New York is displayed during a preview at Sotheby’s for their Inaugural HIP HOP Auction on September 12, 2020 in New York City. A celebration of the history and cultural impact of Hip Hop, the sale reflects on the impact the movement has had on art and culture from the late 1970s through the “Golden Age” of the mid-1980s to mid-1990s, and up to the present. (Photo by Cindy Ord/Getty Images)
It’s been 23 years since the Notorious BIG was killed and we are now hearing some previously unreleased verses…and it’s all for Pepsi. In the minute-long clip, animations designed by an artist named Ant Blue Jr.—play over a freestyle. The audio is taken from a Hot 97 interview from ’97 with DJ Enuff who also served as Biggie’s road DJ…and he also has some ad libs in the commercial. In the freestyle, you hear Biggie talkin’ about his love for Pepsi.
Pepsi released the official commercial ahead of Biggie’s induction into the Rock and Roll Hall of Fame which is set to take place Nov. 7.
