LONDON, ENGLAND – FEBRUARY 19: Closing down signs sit outside Toys R Us on New Kent Road on February 19, 2018 in London, England. The toy retailer which employs 3,000 people faces going into administration if it is unable to pay a £15M VAT bill by the end of this month. (Photo by Jack Taylor/Getty Images)
Toys R Us has a new owner. WHP Global announced Monday it has acquired a controlling interest in Tru Kids, the parent company of the Toys R Us, Babies R Us and Geoffrey the Giraffe brands. Yehuda Shmidman, chairman and chief executive officer of WHP said in an interview yesterday “We’re in the brand business, and Toys R Us is the single most credible, trusted and beloved toy brand in the world. We’re coming off a year where toys are just on fire. ... And for Toys R Us, the U.S. is really a blank canvas.” The plan: to open Toys R Us stores, again — ideally a number ahead of this holiday season. They may not look like your traditional Toys R Us stores. Some may be flagships some may be airport shops, mall locations etc. But look for more stores to be here before the holiday season 2021.
