Boston Mayor Kim Janey announced on Monday a new ad campaign called ‘All Inclusive Boston’ to promote recovery of the city’s tourism and hospitality. She announced the campaign during a press conference at the Hibernian Hall in Roxbury.

“This campaign is one that I believe is a game changer. Not only in allowing our economy to reopen safely, but with a new narrative that reflects the city’s history, diversity and vibrancy,” said Colette Phillips, whose communications firm partnered with Proverb and the Greater Boston Convention and Visitors Bureau to develop the campaign.

See the announcement below and click here for more information on the campaign.