Smirnoff is celebrating the launch of its Smirnoff Ice SMASH Red, White & Berry flavor by giving away 2,021 trips, experiences, and prizes just in time for summer, according to a press release. And if you’re still nervous about traveling, one of the prizes include a private flight, while another will include “the ultimate yacht experience.”
From now through August 5, 2021, fans 21 and older across the United States can go on Smirnoff’s website and tell the vodka maker how they want to spend summer 2021. All season long, the company will be dropping surprises via contests and sweepstakes. The first giveaway will pick three winners to score “tricked-out” campers for Memorial Day Weekend.
Other prizes offered include: a private flight for Labor Day Weekend, a yacht, backyard BBQ and concert experience, a home bar and weekend getaways.
America! You know the dream–To get your groove on again. To travel again. To live all the dreams you missed out on. Well, 2,021 dreams are coming true! Go to https://t.co/k9Dy7WCo6v& share your summer dreams to be entered to win one of #2021Dreams. This summer, #FOMO is no mo’! pic.twitter.com/iFrT5RmXDk— Smirnoff US (@SmirnoffUS) April 1, 2021
Smirnoff Trademark North America Brand Leader Jennifer Holiday Hudson said in a press release, “I think it’s safe to say we’re all happy to put 2020 in the rearview mirror. Because so many people had to put their plans on hold last year, we really wanted to help bring fun back this summer and safely give people experiences they’ve been dreaming about. What better way to do that than with the return of Smirnoff Red, White & Berry, bigger and better than ever.”
Smirnoff partner Anthony Anderson said in the press release, “This is my first campaign as part of the Smirnoff family and to know we’re going this big at the start, I can only imagine the things we will be able to celebrate together. To be a part of giving away 2,021 dreams, trips, experiences, swag – you name it – feels good. I missed my friends and family too last year and look forward to enjoying some good times safely.”