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GKUA, the cannabis and lifestyle brand founded by hip-hop star Lil Wayne, announced on Wednesday that it has entered into an exclusive agreement with the Los Angeles Memorial Coliseum to host 4/20 celebrations at the famed venue for the foreseeable future. Widely celebrated as the cannabis community’s ‘high holiday,’ April 20 (4/20) has become known the world over for activism, marijuana-fueled parties and other events held to pay homage to the herb.

 

Lil Wayne Inks Deal To Bring 4/20 Parties To L.A. Coliseum

GKUA, the cannabis and lifestyle brand founded by hip-hop star Lil Wayne, announced on Wednesday that it has entered into an exclusive agreement with the Los Angeles Memorial Coliseum to host 4/20 celebrations at the famed venue for the foreseeable future.