Lakers fans got a surprise this week with the name of their stadium change to “Crypto.com Arena.”
According to CBSLA, it is one of the largest naming rights deals ever, estimated at $700 million.
Kobe Bryant played his entire 20-year NBA career with the Lakers from 1996 to 2016 and brought the franchise five NBA championships. The Staples Center was opened a couple of years after the start of his career in 1999.
Vanessa Bryant commented on the name change on Instagram Story, saying that it really should be: “Forever known as ‘The House That Kobe Built.'”
Vanessa Bryant on the Staples Center's name change 💛 pic.twitter.com/FA8qjaSy2m— The Crossover (@TheCrossover) November 17, 2021
Needless to say, Kobe Bryant’s memory will always be attached to the success he brought to the stadium to make the arena what it is today.
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