Celebrity News

Kim Kardashian attends the 2022 White House Correspondents' Association Dinner at Washington Hilton on April 30, 2022 in Washington, DC.

Kim Kardashian is getting into the sound business, with a new headphone collaboration with Apple and Beats.

Per the Independent, this is the first time that the Beats Fits Pro earphones have been released in a custom version with Kim’s neutral tone aesthetic.

“Since you’re wearing something every day, I wanted them to be able to blend in and I’ve never seen any tech products, especially headphones, be in neutral colors,” Kim said in a promotional video. “I think I would just want people to understand that this is also a fashion accessory that’s usable and user-friendly. It doesn’t have to be anything loud — it can just blend in with what you’re wearing. It’s kind of a statement.”

The “Beats x Kim” earphones still include all of the usual features such as noise cancellation, a transparency mode to hear things that are going on and Apple’s spatial audio feature that is meant to give sound in three dimensions.

The “Beats x Kim” earphones will be available starting next week on the Apple website, retailing for $199.99.