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LOS ANGELES, CALIFORNIA - AUGUST 10: Snoop Dogg attends the World Premiere of Netflix's "Day Shift" at Regal LA Live on August 10, 2022 in Los Angeles, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)

Snoop Dogg has his hand in all types of businesses. Snoop already sells: apparel, candles, cookbooks, edibles and more. Now he has something new for you…Snoop Loopz. Yup! It’s just what you think it is. The breakfast cereal is described by Master P as, “more corn, more flavor and more marshmallows.” It’s like gluten free Fruit Loops, but with marshmallows.

Broadus Foods

Snoop Loopz is being released through Snoop’s Broadus Foods.  They already sell Mama Snoop breakfast products like: cereal, oatmeal, grits, pancake mix, and syrup. Snoop is the founder of Broadus Foods, and Master P is the CEO. According to their website, “Broadus Foods is more than a family-owned food product company, it’s a movement to making a difference in the lives of families and communities. We stand for integrity, hard work and giving back. We strive to provide foods that are deliciously made with the highest quality. Broadus Foods was founded to continue Mama Snoop’s legacy of her generous love and passion for feeding families in our communities.”  Snoop’s mother Beverly Tate died last year.

Snoop Giving Back

Broadus Foods also does a lot to give back. It supports charitable organizations, including Door of Hope. “Door of Hope is a Christian non-profit, based in Pasadena, serving Los Angeles County. Door of Hope is one of the only homeless providers that can shelter any kind of family together in their own private unit, including single moms, single dads, and two-parent families together with their children.”