The Korean Wave Comes To Boston In New Exhibit At The Museum Of Fine Arts
If you’re into K-Pop, Korean dramas, or Korean beauty products, you’ve experience Hallyu. Hallyu literally means Korean wave, and is “a cultural phenomenon in which the global popularity of South Korean popular culture has dramatically risen since the 1990s.” Wikipedia If you can’t get enough, there’s good news for you as a special exhibit highlighting the Korean wave is coming to the Museum of Fine Arts.
The history of Hallyu
The Korean Wave reportedly stated in 1999 in China when journalists first conceived the term Hallyu. Some of the first TV dramas that were popular outside of South Korea in other Asian countries were Autumn in My Heart, Winter Sonata, and My Sassy Girl. During reconstruction of South Korea’s economy after the financial crisis in the late 90’s, the president at the time, Kim Dae Jung decided to use the country’s popular culture as the main export.
What is considered part of the Korean Wave?
Besides Korean movies, dramas, and music, many other different aspects of Korea are part of the wave. Many people are learning the Korean language, including myself. Skincare and makeup products are huge. Online gaming, fashion, and Korean food are also part of the booming business.
The wave comes to the Museum of Fine Arts
If any or all of the above sounds good to you, then the upcoming exhibit at the MFA is for you. According to their exhibit website,
“This exhibition explores the makings of the Korean Wave through cinema, drama, music, and fandoms, and underlines its impact on the beauty and fashion industries. See close to 200 objects alongside pop-culture ephemera across four thematic spectrums—technology, cinema and drama, music, and fashion—engage with some of the biggest crazes to come out of hallyu through interactive displays, and discover the colorful and dynamic popular culture of South Korea in all its expanse.”
Hallyu! The Korean Wave will be on exhibit at the MFA from March 24–July 28, 2024. Tickets go on sale next month.