The #1 Reason People Fail To Get That Summer Body

No Summer Meal is Complete Without Ice Cream

Did you know 72% of people say that no summer meal is complete without ice cream for dessert?

The National Frozen & Refrigerated Food Association (NFRA) just released a survey that shows how much we love our ice cream.

According to the survey, 71% of adults prefer ice cream made with simple, natural ingredients. This love for pure, simple ice cream spans all demographics. Nostalgia plays a big role too. 68% of adults feel nostalgic when they hear the jingle of an ice cream truck. That sound often leads to a quick trip to the store to satisfy cravings.

For many Americans, ice cream is a summer essential. 72% agree that a summer meal isn’t complete without a scoop for dessert.

Most of us buy our ice cream at grocery stores because it’s convenient and affordable. Environmental considerations are also influencing our choices. 56% of people are willing to pay more for ice cream in eco-friendly packaging. Gen Z and millennials are leading the charge with 67% of both groups willing to spend extra for sustainable options.

Classic flavors like chocolate, vanilla, and strawberry are still top picks. But 70% of adults also love experimenting with new flavors. This trend is especially popular among younger consumers. A whopping 80% of Gen Z, 81% of millennials, and 82% of Gen X enjoy trying new flavors.

Ice cream is the ultimate indulgence for 75% of Americans. When buying ice cream, 59% prefer grocery stores to save money and 58% enjoy it at home. These insights show ice cream’s enduring popularity as a beloved summer treat.

Brand loyalty varies by region. Southerners (41%) and Northeasterners (42%) are more brand loyal compared to the Midwest and West. This shows how local tastes shape our ice cream choices. Plus, 78% of people are ready to spend more on premium ice cream.