Belichick Teams Up with Affleck Brothers for 2025 Dunkin’ Super Bowl Ad
Bill Belichick made his Super Bowl commercial debut alongside his girlfriend Jordan Hudson, teaming up with Ben and Casey Affleck in Dunkin’s celebrity-packed 2025 commercial that ran February 9 during Super Bowl LIX.
“Forget them suckers, Matt Damon and Tom Brady don’t have the heart of a champion. We got a new squad. DunKings sequel: Afflecks and Belichick!” said Ben Affleck in the commercial.
In an epic coffee brand face-off, teams went head-to-head – The Drip Squad showed their moves, while The Burger Chain Gang and The Barista Buds brought their best game. In the middle of the chaos, Jeremy Strong crashed in as the surprise fourth DunKing, covered in coffee grounds.
This is Dunkin’s third straight Super Bowl commercial. Artists Equity, started by longtime buddies Affleck and Damon, created the eye-catching spot.
The ad spawned “DunKings 2: The Movie,” a seven-minute spectacle featuring Donnie Wahlberg. Eagle-eyed fans caught Jay and Silent Bob popping up in the extended version.
Casey Affleck didn’t hold back, taking aim at fancy coffee drinks: “Nobody wants a goat milk double half caf soy milk cap. You could just brew it. It’s beans and water.”
Following up their 2023 hit with Ben Affleck and Jennifer Lopez at the drive-thru, Dunkin’ launched new DunKings merch and a signature drink for 2024.
The coffee chain’s newest ad builds on their previous Super Bowl hit, which featured Tom Brady and Matt Damon stealing the show in 2024.
