PopUp Bagels Opens Third Massachusetts Shop in Harvard Square
PopUp Bagels, a rapidly expanding Connecticut-based chain famous for its “grip-rip-and-dip” interpretation of New York-style bagels, has opened its third Massachusetts location in Cambridge’s Harvard Square. The Cambridge store, at…
Photo: PopUp Bagels/Instagram
PopUp Bagels, a rapidly expanding Connecticut-based chain famous for its "grip-rip-and-dip" interpretation of New York-style bagels, has opened its third Massachusetts location in Cambridge's Harvard Square.
The Cambridge store, at 1440 Massachusetts Ave., held a grand opening on Friday, Oct. 10. It operates daily from 7 a.m. to 3 p.m.
PopUp Bagels' new Cambridge shop joins two existing Massachusetts locations. The first, which opened in January, is in Boston's Seaport, 70 Pier 4 Blvd., Suite 330. The second, at 495 Revolution Drive in Somerville, opened in July.
PopUp Bagels boasts a signature serving style. The company invites customers to rip apart the bagels and dip them into "schmears" like cream cheese or butter, without slicing or toasting them.
According to a WickedLocal.com report, the company's menu is intentionally limited to five types of bagels —plain, salt, sesame, poppy seed, and everything.
Adam Goldberg of Westport, Connecticut, founded PopUp Bagels during the COVID-19 pandemic in 2020.
“When we started baking bagels in my backyard, I never imagined we'd turn it into a national brand,” Goldberg said of the chain's expansion. According to a news release, the company has ambitious plans to expand to 100 locations across the United States by the end of 2027.
