About Us

HOT 96.9 is Boston’s home for throwbacks and today’s Hip Hop and R&B, powered by the city’s iconic morning show, “The GetUp Crew” with Ramiro, Pebbles, Melissa, and Leroy. The show’s “Second Date Update” podcast is a Boston favorite that proves just how wild dating in Boston can be. Off the air, each host brings their own energy to meaningful projects that give back to the community. Pebbles’ Reading Rockstars program inspires classrooms across the region, while her “Positively Pebbles” newsletter and podcast spread messages of empowerment and kindness. Melissa co-hosts “Verdicts & Vybes” with attorney Christopher Brown, blending legal insights with real talk, and Leroy bring his Boston sports insights to 98.5 The Sports Hub.

Community is at the heart of everything HOT 96.9 does. Ramiro and Melissa host the annual One Mission Buzz Off, supporting kids with cancer, while the station proudly partners with the Pan-Mass Challenge Kids Rides, Project Bread’s Walk for Hunger, and Catie’s Closet through the exclusive Sweats for Students campaign. Pebbles and Melissa have both been honored with Gracie Awards for their impact in broadcasting, and the station has earned multiple Massachusetts Broadcasters Association Sound Bites Awards for excellence in on-air contests and digital media advertising. At HOT 96.9, it’s more than music — it’s connection, community, and celebrating Boston every single day. 

Beasley Media Group (BMG), LLC is a leading multiplatform media company and a proud subsidiary of Beasley Broadcast Group, Inc. Serving audiences across the United States, BMG connects brands and consumers through innovative advertising and digital marketing solutions. With 55 radio properties in large- and medium-sized markets nationwide, Beasley Media Group stands as a trusted leader in audio technology, podcasting, eCommerce, and event marketing. 

To deliver top-quality entertainment, effective advertising results, and dedicated service to our listeners, advertisers, shareholders, and communities, all while fostering a respectful, collaborative, and innovative workplace for our employees. 

To be a forward-thinking media leader, continually evolving to provide engaging content and marketing solutions that empower audiences and advertisers alike. We aim to build inclusive communities and leverage technology to expand our influence well into the future. 

Founded in 1961 by George G. Beasley, the company began with a single radio station, WPYB-AM, in Benson, North Carolina. Through strategic growth and innovation, it expanded into major markets including Los Angeles, Philadelphia, Boston, and Detroit. George Beasley’s pioneering leadership and commitment to broadcast excellence paved the way for BMG to become a nationally recognized media powerhouse embracing emerging digital and audio platforms. 

Beasley Media Group fosters a culture of diversity, equity, and inclusion, leveraging the unique backgrounds and experiences of our employees to reflect the communities we serve. We are dedicated to meaningful public service initiatives and creating a welcoming environment for listeners, advertisers, and staff. 

3033 Riviera Drive, Suite 200 
Naples, FL 34103 
(239) 263-5000 
email@bbgi.com 

Learn more about our stations, digital services, and community impact at bbgi.com. 

Beasley Media Group is ready to partner with your brand to create compelling multimedia campaigns that inspire and engage. Contact us today to start your journey with a trusted media leader.