Weymouth, Massachusetts, approximately 15 miles from Boston, is the home to one of New England’s most popular Margarita brands. In fact, each bottle is still hand-crafted there. Rustic Spirits has become a well-known Margarita drink thanks to the hard work and dedication of founder, Vytas Makstutis.
“I still remember squeezing the limes into the bucket for that first small batch that I made in my basement,” he states. Makstutis came to America from Lithuania and dedicated his life to making the perfect Margarita in 2006. They key has always been that all the ingredients are fresh. Pouring his life savings into establishing a business, Makstutis would frequently travel to Mexico to pick agave plants to distill the tequila.
“After making it all in my basement for six years, delivering to all neighborhoods on the south shore and other parts of the state, I realized I could not keep up with the demand. I decided to move my basement operation to a bigger place. It was a warehouse where I also lived and slept for five years,” Makstutis tells me in an interview.
“I used to take a shower at a fitness club across the street and go back to work to build the business. I gave up all I had to keep it all going to eventually deliver the product to the stores. There’s self-made wooden cabin off the back of my building where I still sleep every night.”
Makstutis was frequently told his concept would never work, and that he should give up. That made him work harder. He believed in his process, his product, and himself. Now, Rustic Spirits has become a household name when it comes to recognizable Margarita options in New England.
The Rustic Spirts slogan of “Just Pour” references the fact that no other ingredients are needed to enjoy the drink. Everything is prepared and mixed correctly in the bottle. So all you have to do is pour the the margarita over some ice in a glass and enjoy.
“Now, in many liquor stores, we outsell larger companies like Cuervo, Skinny Girl, etc,” Makstutis concludes.
Cinco de Mayo is just days away. It’s the perfect time to learn more about how this Massachusetts Margarita brand has become one of the most popular on the east coast.
Try Rustic Spirts and find a store near you at RusticSpirits.com.