Boston Bruins’ Marchand Launches New Coffee Brand at Market Basket Stores

Boston Bruins captain Brad Marchand has launched his new coffee line, Brad's Brew, across New England. Coffee fans can now grab it at 90 Market Basket stores. He's teamed up with South Easton's Boston's Best Coffee Roasters for this project.

"I'm thrilled to introduce Brad's Brew to the coffee and hockey communities. This coffee is all about starting your day strong, whether you're hitting the ice, the office, or the gym," said Marchand to Boston Business Journal.

Customers can choose between two options: medium and dark roast. Each blend comes with a smooth finish that morning coffee drinkers will appreciate.

Marchand isn't the first Boston sports star to jump into business. Tom Brady recently snagged half of CardVault.

Since 1979, Boston's Best Coffee Roasters has been making coffee at their Norfolk Avenue location. They create both their own and custom blends for customers.

"I've always loved beginning my day with a great cup of coffee, and I wanted to create something that not only tastes incredible but also reflects the same passion and commitment I bring to the game," Marchand added.

Last September, he stepped into the role of team captain - the 27th in Bruins history. The position opened up when Patrice Bergeron wrapped up his 15-year run.

This coffee venture marks another chapter for the skilled left-winger. Before becoming captain, he learned leadership lessons from veterans Zdeno Chara and Bergeron about guiding the team.