Boston Beer Company’s John Geist Wins “Best In Brew” Award
When you think of legendary breweries that call Boston their home, it’s nearly impossible to not immediately go to the Boston Beer Company (Samuel Adams). The Beer Institute apparently agrees. They held the inaugural “Best in Brew” Award gala in Washington DC this week, and John Geist from the Boston Beer Company was honored.
In a quote shared by the Beer Institute, Boston Beer Company founder Jim Koch said, “Twenty-six years ago, John Geist took over our scrappy and entrepreneurial group of salespeople and amplified those values while adding professionalism and focus. In every Tamarron survey for 14 years, the Boston Beer Company salesforce was rated as the best in the beer business. He exemplified our values every day and in every account to ‘make an effing difference.’”
In addition, the Beer Institute explained its intent in recognizing the best brewers in the business: “This accolade celebrates and salutes beer industry workers who consistently go above and beyond, demonstrating outstanding dedication and contributions to their respective companies and the beer industry.”
Joining Geist among the nominee list includes employees from top brew brands across the country. For example, Anheuser-Busch, Molson Coors, and Pabst Brewing Company were all among those on the list.
More About John Geist And Boston Beer
Geist is a 27-year veteran of the industry. He recently retired in 2024. This honor is well-timed: what better way to call it a career than being named among the best in the industry?
In addition, their iconic Samuel Adams beer brand, the Boston Beer Company, also has Truly Hard Seltzer, Twisted Tea, and Angry Orchard under their umbrella. Recently, they announced a new hard iced tea innovation called Sun Cruiser. This is a canned iced tea that is spiked with vodka.
March has turned out to be a very celebratory month for the Boston Beer Company. At the Vibe Conference early this month, their On-Premise sales team won the gold in their “Best Medium Beer Supplier” category.
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