Boston Beer Company’s John Geist Wins “Best In Brew” Award

When you think of legendary breweries that call Boston their home, it's nearly impossible to not immediately go to the Boston Beer Company (Samuel Adams). The Beer Institute apparently agrees. They held the inaugural "Best in Brew" Award gala in Washington DC this week, and John Geist from the Boston Beer Company was honored.

In a quote shared by the Beer Institute, Boston Beer Company founder Jim Koch said, "Twenty-six years ago, John Geist took over our scrappy and entrepreneurial group of salespeople and amplified those values while adding professionalism and focus. In every Tamarron survey for 14 years, the Boston Beer Company salesforce was rated as the best in the beer business. He exemplified our values every day and in every account to ‘make an effing difference.’”

In addition, the Beer Institute explained its intent in recognizing the best brewers in the business: "This accolade celebrates and salutes beer industry workers who consistently go above and beyond, demonstrating outstanding dedication and contributions to their respective companies and the beer industry."

Joining Geist among the nominee list includes employees from top brew brands across the country. For example, Anheuser-Busch, Molson Coors, and Pabst Brewing Company were all among those on the list.

Geist is a 27-year veteran of the industry. He recently retired in 2024. This honor is well-timed: what better way to call it a career than being named among the best in the industry?

In addition, their iconic Samuel Adams beer brand, the Boston Beer Company, also has Truly Hard Seltzer, Twisted Tea, and Angry Orchard under their umbrella. Recently, they announced a new hard iced tea innovation called Sun Cruiser. This is a canned iced tea that is spiked with vodka.

March has turned out to be a very celebratory month for the Boston Beer Company. At the Vibe Conference early this month, their On-Premise sales team won the gold in their "Best Medium Beer Supplier" category.

It's the most wonderful time of the year: March Madness. Seriously. Who doesn't love this time of year? It's always so exciting to see which teams make the NCAA Tourney and how the chips fall. Upsets are fun, too. Unless it's your team getting upset, of course. This year, there are a handful of teams that could really screw up your bracket.

The teams going to the NCAA Tournament are starting to shape up. It's cool to see some teams that haven't been in March Madness for years getting the nod. For one, the Oakland Golden Grizzlies are in the tournament for the first time since 2011. The Rochester, Michigan, team beat No. 4 seeded Milwaukee earlier this week to win the Horizon League championship game and get to the big dance. It's always so great to see the underdogs succeed.

As for other teams in the NCAA Tourney, most of the teams in the Top 25 in the national polls, if not all, are guaranteed a spot in the tournament, even if they don't do well in their respective conference tournaments. Likewise, if a team has tanked all year but wins their respective conference tournament, then they'll advance to March Madness. For some teams that have unfortunately had terrible seasons, this is their last hope. The Michigan Wolverines come to mind. They've had it rough this year, but if they win the Big Ten tournament, they'll advance. Of course, nobody is likely to get past Purdue, so that's another story.

We know which teams are super strong this year: Purdue, Houston and Connecticut. These guys aren't going anywhere. But, there are some less assuming teams that could bust your bracket. So, as you're carefully crafting your March Madness bracket this year, don't forget about these underrated teams. Let's get into a bunch right now.

This did not seem like the year for Ohio State. But, after a lousy first half of the season, they've turned things around. Ohio State has managed to beat Purdue and Michigan State. Could they be a bracket buster? Maybe.

Utah State is on fire this season. They've been playing consistently well, and that's important heading into March Madness. Even though they're ranked inside the top 20 of NCAA teams, many people don't' think of them in terms of being a real championship team. This could be their year.

The New Mexico State Aggies are not a team that you see a lot in talks about the Final Four. But, they have some star players this year in Donovan Dent, Jaelen House. and Jamal Mashburn Jr. They're ranked No. 6 in the nation right now, and they're hot this year. Don't be surprised if they make it to the final game.

I'm not just saying this because I'm a Michigan State University graduate and a huge Spartan football fan. Don't count Michigan State out. Tom Izzo gets hot in March. They've had a rocky season, but the Spartans could definitely pull off some upsets in the tourney and make it to the Sweet 16 or Elite Eight.

The Dayton Flyers are representing the Atlantic 10 really well at the moment. But, they're definitely under the radar nationally. They're barely inside the top 25 in the NCAA, but they are a team to watch. Don't be surprised to see these guys pull off some upsets.

The Washington State Cougars are super hot this year, and they keep surprising teams with their strength and competitiveness. They're inside the Top 25 of NCAA teams, but they're still underrated when it comes to making it to the Elite Eight and Final Four. I say, don't count them out. These guys could surprise you and your bracket.

When it comes to Mountain West teams, Nevada stands out. The Wolf Pack is a team to watch in the NCAA Tourney. They're inside the top 25 for NCAA teams, but at the bottom end of the spectrum. Still, I could see these guys easily pulling off an upset against a higher seed.

Maybe it's all the praying, but for whatever reason, Saint Mary's is always super competitive during March Madness. This year is no different. They're inside the Top 25 of NCAA teams, but towards the bottom of that list. Still, they're a stronger team than their record shows, and they could bust some brackets.

Gonzaga is a team that always makes noise in March Madness. They have that history and legacy. This year, they're not at the top of the NCAA rankings. But, they're in the top 25, and they're hungry for more. Don't be surprised to see these guys get to the Final Four and mess up some brackets.

I know what you're thinking. How could Purdue be a bracket buster? Sure, they're favorites to make the Final Four this year. But, I don't think many people will have them going all the way. Most will probably lean to UConn. This is Zach Edey's last year with Purdue, though. Don't be surprised if they win it all.

March Madness is supposed to be fun, so don't get too stressed out about it. I actually didn't do brackets for a few years, because I ended up rooting against my teams to make my brackets win. It felt icky. This year, I'm back to the brackets, but just for fun. Hopefully these under-the-radar teams will help fill in your bracket. Happy March Madness season.