NEW YORK, NY - MAY 04: Jay Z (L) and Beyonce attend the "China: Through The Looking Glass" Costume Institute Benefit Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City. (Photo by Mike Coppola/Getty Images)

It’s pretty obvious that JAY Z and Beyonce have a ton of talent in many different avenues. 

But when it comes to marketing themselves, they know exactly how to do so. These strengths are the main foundations of their wealth, and there’s a big reason why he landed the number 2 spot for Forbes richest hip-hop moguls, and she landed number 4 as one of the wealthiest women.

They Aren’t Extremely Accessible

Because JAY Z and Beyonce keep their lives pretty locked down and private, they make a great deal of money off tours, albums, and ways to connect to them. They aren’t social media intense, either. So when Beyonce posts a picture of herself pregnant, the world loses it’s mind. Though social media doesn’t gain them any money, when an entity of a celebrity isn’t accessible, it makes them all the more desirable.

Instagram post by Beyoncé * May 21, 2017 at 10:35pm UTC

2.3m Likes, 14k Comments - Beyoncé (@beyonce) on Instagram


Their Music Is Iconic, and Their Catalog Is Vast

With Beyonce’s legacy in both Destiny’s Child and her solo work, and the fact that JAY Z’s catalog stems back many years, the pair both were very established by the time they got together. And even when they began working together on specific singles, it only made their work cross to different platforms and different generations. Beyonce straddles the line between pop and urban, while JAY Z, of course, does hip-hop. Now they have become an entity that can hit multiple genres, and Beyonce can even be celebrated as a country-crossover for a song.

Instagram post by Beyoncé * Feb 9, 2015 at 7:22am UTC

1.8m Likes, 33.2k Comments - Beyoncé (@beyonce) on Instagram


They Do More Than Just Music

JAY Z has been a writer, producer, business mogul, clothing line owner, and record label owner for the stem of his career. Not bad for a former drug dealer, eh? And Beyonce has acted in films and has her own fitness clothing line. All of these things bring in extra revenue.

Instagram post by Beyoncé * Nov 22, 2016 at 10:48pm UTC

894.4k Likes, 37.2k Comments - Beyoncé (@beyonce) on Instagram


They Give Back Through Activism

You can argue that doing this does not make them money either, but think about this for a second: You’re more willing to pay for concert tickets or buy albums from a person who is changing the world, aren’t you? I mean, this is the whole appeal that Taylor Swift used to have – the nicer or more “good” you are, the more people are willing to support you and your efforts. The difference is, JAY Z and Beyonce only do it for causes they are super passionate about, so it’s not overwhelming, or looking like they are grasping for “good press.”

Join us in our efforts to support the children of Haiti. Get your BeyGOOD shirt today! #BeyGOODHaiti ????????

1.1m Likes, 12.3k Comments - Beyoncé (@beyonce) on Instagram: "Join us in our efforts to support the children of Haiti. Get your BeyGOOD shirt today!..."

They Were Willing To Expose The World To Their Flaws

When it came to Lemonade, the story Beyonce was telling opened up many wounds (or so it seemed), and JAY Z knew he would receive some backlash, as the visual album Lemonade alludes to JAY Z cheating on her. Beyonce poured pain of her own, as well as for her race, out on the ground for everyone to see – and JAY Z participated in it. With that in mind, everyone was obsessed with “Who could Becky with the good hair” be? And why would he do such a thing? And did she leave and take Blue Ivy? All of those questions seem to still not have been answered, but nobody cares because Lemonade was so influential! They marketed their pain and reconciliation, and even now, a year later, after Lemonade was released, she’s now offering a super expensive box set, one that many will gladly buy. That, my friends, is genius.

Instagram post by Beyoncé * Jul 29, 2016 at 2:42am UTC

1.3m Likes, 13.2k Comments - Beyoncé (@beyonce) on Instagram

There can only be one IT Couple, and it is for sure Beyonce and JAY Z.


Amy Cooper is the type of journalist that when asked “What do you bring to the table,” she replies “I am the table.

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