AUSTIN, TX - MARCH 19: The Roots brought their legendary Jam Sessions to SXSW for the first time during an exclusive performance at the Bud Light Factory during the Bud Light Music Showcase on March 19, 2016 in Austin, Texas. Bud Light - Americas most popular and inclusive beer brand, and first time sponsor of South By Southwest® - transformed Austins Brazos Hall into the Bud Light Factory, bringing exclusive performances to SXSW attendees from March 16-19. (Photo by Rick Kern/Getty Images for Bud Light)