50 Years of Hip Hop: The Most Iconic Video From De La Soul – ‘Me Myself and I’
Looking back on it now, it’s almost funny to look at the De La Soul video for “Me Myself and I.” But in the moment, the 1989 hit track showcased what would become of hip hop culture in so many ways.
The song itself was the group’s only No. 1 hit, as it topped the Hot R&B/Hip Hop Songs chart, and the Hot Rap Songs chart. It only reached 34 on the Billboard Hot 100, but this was before hip hop truly took over as the iconic genre in music and culture. It featured prominently on the band’s first album, “3 Feet High and Rising.”
This video helped start all of that. The group unabashedly embraced who they were, with iconic looks, hairstyles, and lyrical hooks we can all sing along to still day, and it’s been 34 years!
VH1 had the video at No. 46 in it’s 100 Greatest Songs of Hip Hop countdown, and it’s a spot that was well earned.
Recently, De La Soul featured a “making of” video on the iconic video (you can watch it here), for the Vevo Footnotes series.
“Old school hip-hop fans are rightly celebrating the digital arrival of De La Soul’s wildly inventive catalog, and the modern rap audience now has a chance to see what all the exclamation is about,” Vevo said on the YouTube video. “‘Me Myself and I’ is from their 1989 masterpiece, ‘3 Feet High And Rising.’ Our Footnotes franchise gets into the making of the most entertaining vids around, and to celebrate the 50th anniversary of hip-hop, we had the group’s Posdnuos explain both conception and execution.”
The iconic lyrics still stand out today (and fit the current culture well):
Ooh (yeah), it’s just me, myself and ISolo ride until I die ‘Cause I got me for life (got me for life, yeah) Ooh, I don’t need a hand to hold Even when the night is cold I got that fire in my soul
Give it a watch below, and celebrate the culture from De La Soul all over again.