Beyoncé Announces New Hair Care Line ‘Cécred’
Beyoncé has officially announced the debut of her haircare line Cécred. The multihypenate performer took to Instagram Tuesday, posting a video showing a projector of old home videos mixed with shots of women and men getting their hair done.
“Hair is sacred. The journey begins Feb 20. Visit CECRED.COM,” she captioned the post.
Cécred’s official Instagram posted an additional video with mash-ups of fans’ videos on TikTok talking about her rumored haircare line. It captioned the video writing, “The rumors are true. Cécred is coming. Mark your calendars 2.20.24.”
Beyoncé Teases Haircare Line
Back in May, when the singer was embarking on the Renaissance World Tour, Beyoncé hinted at starting a haircare line.
“How many of y’all knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done,” Beyoncé wrote.
She continued, “I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls.”
“I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy,” added the Lemonade creator.
She ended the note with “can’t wait for you to experience what I’ve been creating,” with her first initial and a heart.
This comes after Beyoncé’s longtime colorist Rita Hazan dished on how she switched up the Grammy winner’s signature blonde hair, per PEOPLE. Hazan called Bey’s new look “sunwashed blonde,” since the singer wanted something “dramatic and different” that would “give an extra wow factor.”
The name comes from the last days of summer, “where your hair is just that perfect color and it’s almost bleached by the sun, that’s unwashed.”
You can visit Cécred’s official website here.