New England Patriots (and Revolution) fans will have a cool new experience to look forward to for the upcoming seasons. The Patriots unveiled the images for the brand-new Celebration Beer Hall at Gillette Stadium. Kraft Sports Group, in partnership with Anheuser-Busch, explained that this is a state-of-the-art Field-Level premium space. It contains both indoor and outdoor areas.
“Fans inside Celebration Beer Hall will have unprecedented access to watch Patriots and Revolution players as they walk from their locker room through the tunnel before accessing the game field,” Kraft Sports Group explained in a press release. Based on the images that they’ve provided us, seen here, there will be unprecedented potential for selfies!
Here’s What You Need To Know About Celebration Beer Hall
The space will be located in the northeast corner of the field. Ticketholders can cheer on the team from the private 2,000-square-foot outdoor patio or inside the 4,000-square-foot Beer Hall. Fans in attendance are encouraged to be there before and after the game as well. In addition, the layout also includes a 375-square-foot oval bar in the center of the room.
Food will be available inside Celebration Hall, as will be an array of beverage options. Bud Light is the official sponsor of this newest field-level game day space, so expect plenty of Anheuser-Busch beverage options.
In regards to the partnership with Bud Light, Murray Kohl, vice president of sales, New England Patriots says, “Their vision for Celebration Beer Hall was evident from the beginning and we know they are perfectly positioned to create the quintessential ‘want-to-be’ gathering place on gameday and non-gamedays alike.”
“Celebration Beer Hall, with its unique view of the players’ pre-game walk-out and the proximity to the field of play, makes this space unlike any Bud Light activation space in the NFL and MLS,” said Anheuser-Busch.
The Celebration Beer Hall is set to open in September of 2023. They have not announced what the admission costs are: we’d expect them to be rather pricey. In the meantime, here is a first look at Celebration Beer Hall at Gillette Stadium.