It was the commercial that broke the internet. If you were watching last night’s Super Bowl, you saw the meaning of DunKings. At first, you probably had no idea what that was. But thanks to Ben Affleck, Jack Harlow, Matt Damon, Tom Brady, Jennifer Lopez and other special guests we found out first hand.
We heard rumblings of this commercial in the past week, but had no idea what it would entail or what exactly a “DunKing” was. But we found out last night.
During the one-minute-long commercial, Jennifer is seen in a studio with Ben Affleck and Jack Harlow sitting in a car contemplating if they should “do this.” Ben convinces Jack, and he busts in with the rest of his “DunKings” which also included Tom Brady as the DJ and Matt Damon as “my partner.”
Matt responded, “Sometimes it’s really hard to be your friend.” The group then broke into a song and dance that rivaled a Backstreet Boys sound. Matt responded, mocking his infamous line in Good Will Hunting, by saying, “How do you like them donuts?”
Fat Joe and J Lo looked embarrassed. J Lo tells Ben, “we talked about this.” Ben tells her she’s blinded by the pin stripes, referring to her being a Yankees fan and from the Bronx. She then tells Tom Brady, “you can stay.” Ben and Matt are seen walking into the sunset where Ben tells Matt “chill, they’re naming the drink after us.” Thus, the DunKings is born.
Fan reaction after the commercial aired was hilarious. Watch the commercial below and check out some of the funniest reactions to the new DunKings ad.
According to Dunkin’, “Starting Monday, February 12 at 12 p.m. EST, fans can dive into The DunKings world with their merch collection, exclusively available at ShopDunkin.com while supplies last. For fans who want to look like an official member of the squad, The DunKings’ very own tracksuits and fuzzy bucket hats are available for purchase.”