UGH Why? People Are Buying a Ridiculous Amount of Crocs, but will there ever be a Croc shortage?
LONDON - OCTOBER 18: Rows of hanging Crocs in the first UK Crocs store on October 18, 2007 in London England. Crocs have launched a new Mammoth model for the winter to celebrate the opening of the new store. (Photo by Cate Gillon/Getty Images)
CROCS just reported that their sales were up 64% in the first three months of this year.
And that big growth came after 2020, when they also had record sales . . . with people choosing comfortable shoes over more attractive ones.
Crocs is loving this new popularity, and not just because they’re raking in cash.
Will there ever be a Croc shortage? Don’t bet on it in fact…tons of other companies want to collaborate with them, so look out for, quote, “interesting and buzzworthy” Croc mashups coming soon.
A 20 year radio veteran in the Boston market, Melissa has made notable media appearances including serving as a judge and correspondent on the Emmy Award-winning TV show Community Auditions, Phantom Gourmet, Chronicle and many more. Additionally, Melissa won a Gracie Award in 2019 for her tremendous success in radio. She is also a cheerleading coach at Pro Athletics All Stars and for the Taunton Pop Warner program. Melissa likes to write about trending celebrity topics, personal stories, and Boston-area features.