Fast food giant Wendy’s has been making waves the past couple of days with its announcement of “surge pricing.” Initially, the announcement was that Wendy’s would implement “surge pricing,” which would adjust pricing on food by demand. When the plan was rolled out, reactions from the public went viral on social media. As you can expect, there was much outrage and Wendy’s was in the middle of a PR firestorm. Just 24 hours later, Wendy’s has released a statement back tracking on the alleged plan to introduce “surge pricing.”
According to a blog post, a statement from Wendy’s read it was never the intention to raise costs for its customers. “This was misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants.” Digital menuboards could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”
The statement said it was never the intent to raise prices for its customers. Experts have since called Wendy’s decision a disaster. Regardless of the intent, it certainly seemed as if Wendy’s was trying to exploit its customers by raising cost due to the demand. Whether or not Wendy’s implements the plan, it seems as if the damage may already be done.
Customers are livid and are reacting on social media. These are some of the funniest reactions to Wendy’s decision to allegedly implement “surge pricing.”
