The #1 Reason Millennials Choose Depressing Colors
Millennials have found their go-to home decor color: gray.
Everywhere you look—open houses, Pinterest boards, Instagram stories—it’s gray, gray, and more gray. This generation has a serious aversion to color in their homes, and younger Gen Z folks have some strong feelings about it.
According to a recent article HuffPost.com, Urban Dictionary even has a term for it: “Millennial gray.” It’s described as the “sad depressive hue” that coats the lives of millennials, reflecting their journey from the carefree ’90s to the inflation and depression of the early 2020s.
One commenter on X (formerly known as Twitter) wished misfortunes upon millennial house flippers who turn charming homes into “soulless gray blobs,” according to HuffPost.
(Total disclosure here. My whole house interior is either Benjamin Moore’s Picket Fence or Sherwin Williams’ Heron Plume. I love the colors and I don’t think it’s SUPER boring. But it’s definitely not colorful.)
On TikTok, some millennials are self-aware enough to poke fun at their drab decor. User @victoria.thatsit shows off her home: gray bathroom, gray floor, gray counters, gray mat, gray chairs, gray couches, gray dog beds, and even gray dogs. It’s all gray, all the time. Occasionally, there’s a splash of green—like the famous millennial green couch—but mostly, it’s an endless sea of gray.
The gray trend isn’t limited to interiors. The exteriors of homes get the gray treatment too. Real estate listings are full of modern farmhouses with gray, charcoal, and black hues. Chip and Joanna Gaines, anyone?
So, what’s up with this gray obsession? What’s happening in the millennial mind that makes this bland, almost corporate look so appealing? Is it boring, or is it a classic and calming choice? HuffPost has some answers.
According to the article, it’s a rebellion against their parents’ over-the-top decor. If you grew up in the ’90s, your parents probably had a shabby chic style with lace, gingham, and flea-market finds, or perhaps the Tuscan-villa look, à la Tony and Carmela Soprano’s home.
OMG,. remember the Southwestern aesthetic with salmon, turquoise, and beige? Millennials crave simplicity after all that chaos, says Marissa Warner, an interior designer from Ontario, Canada. Gray provides a serene escape from their overstimulating childhood homes.
Gray is also a reaction to the overuse of beige in the ’90s. “There was an over-saturation of yellow ‘builder beige’ in the ’90s when most Millennials grew up,” Loren Kreiss, a Los Angeles-based interior designer told the HuffPost.
Millennials are naturally allergic to warm colors, turning instead to gray. The rise of Restoration Hardware’s gray-heavy designs over the last decade hasn’t hurt either.
Millennials are known for their high stress levels, dealing with economic collapses, climate anxiety, student loan debt, and a housing crisis. Gray’s calming effect is a big draw, explains Jennifer Chappell Marsh, a therapist in San Diego in the article.
A neutral, uncluttered home can provide stability and control in a chaotic world.
Sustainability is another factor. A 2023 Deloitte survey found that 60% of millennials are willing to pay more for sustainable products. Neutrals like gray don’t go out of style quickly, meaning fewer replacements and a smaller environmental impact.
Finally, gray is gender-neutral, which appeals to millennial couples trying to create an equitable home design. It’s also why many millennial parents opt for “sad beige” palettes for their kids’ clothes and rooms, avoiding old-school gender stereotypes.
So, while millennials might be a bit obsessed with gray, there’s a method to the monochrome madness. It’s calming, sustainable, and a rebellion against their parents’ maximalist tendencies. Plus, it looks pretty darn chic. Thanks to HuffPost for diving deep into this colorful—or not so colorful—trend.