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LYNN, MA - FEBRUARY 9: Durkee-Mower Inc. has made Marshmallow Fluff for the past 83 years. An original tin is on the right, the current product on the left. (Photo by Suzanne Kreiter/The Boston Globe via Getty Images)

What the fluff? What a great line for the Fluff Festival. I don’t know why it makes me laugh so much. Anyway, the 2022 Fluff Festival is coming and I have everything you need to know about this sweet event. The Fluff Festival returns for a 17th year honoring the invention of Marshmallow Fluff. You know, that sticky sweet white stuff, that pairs best with a nice slab of peanut butter on white bread. I’m sure everyone has their favorite way to eat the stuff, including right off the spoon. But the most popular is the PB & Fluff sandwich.

Fluff’s origin story

Fluff was invented by Archibald Query in Somerville in 1917. Before WWI, Archibald was making it in his kitchen and selling it door to door. Unfortunately, shortages during the war forced him to close down. By the time the war was over, he had other things going on and wasn’t interested in restarting the business. BUT, he was willing to sell his formula. That’s when two guys named H. Allen Durkee and Fred L. Mower, got their money together and bought it for $500 dollars. They were both graduates of Swampscott High and vets of the U.S. Infantry in WWI. They had just returned from France, and as a joke renamed the product “Toot Sweet Marshmallow Fluff.” The “Toot Sweet” didn’t stick for long and it was just named Marshmallow Fluff.

The versatility of Fluff

Besides the classic PB & Fluff sandwich, people have gotten very creative with Fluff over the years. From side dishes, to sauces, to bars and other treats, Fluff has many uses. Marshmallow Fluff even has an Online Yummy Book of recipes. They even have the recipes of past recipe winners from past Fluff Festivals.

While we’re talking about food, here are the Old School Food You Wish They’d Bring Back.

The Fluff Festival has lots of fun for everyone and includes: vendors, games, merch, music, and a shenanigans stage! Here’s everything you need to know.