Rapper Jay-Z Launches His Own Cannabis Brand Monogram
The cannabis industry welcomes another legendary rapper to its ranks.
Jay-Z, a 22-time Grammy award winner whose full name is Shawn Carter, announced today that he is launching Monogram, a cannabis brand made in partnership with the California brand Caliva. Jay-Z has served as Chief Brand Strategist for Caliva since July of 2019. Monogram marks the rapper’s inaugural foray into the cannabis marketplace with his own brand.
The brand will launch with another innovation: its own e-commerce platform dedicated exclusively to its singular product line. The cannabis line Monogram to be available in California, to start, and distributed through Caliva’s channels as well as through Monogram’s e-commerce platform. Caliva has three dispensary storefronts in California: Caliva in San Jose, Deli by Caliva also in San Jose, and Deli by Caliva in Bellflower, Los Angeles.
https://www.forbes.com/sites/lindseybartlett/2020/10/23/rapper-jay-z-launches-his-own-cannabis-brand-monogram/#3c68c7aa180e
