On the north shore of Massachusetts, you will find a coastal town home to a clothing brand named one of the best in the country, according to One37pm. Earlier this year, the Gary Vaynerchuk lifestyle publication listed “The 22 Best American Clothing Brands to Check Out in 2023,” and Goodwear was one of them.
This men’s clothing store has made “premium daily basics” since 1983. They recently celebrated their 40th anniversary. Founder Stephen Liquori began making his own clothing (like silk-screen shirts) at Boston College. His focus was always on durable and high-quality shirts, which ultimately led to the launch of Goodwear USA. Their creative method “starts with the yarn, sourcing the perfect choice to knit any number of our proprietary fabrics,” they explain.
Shirt, Sweatshirts and 100% American Made
In a recent journal feature, Peter Liquori walked through what makes Goodwear different. Here, he describes in detail their “yarn-forward process” and defines it by specifying “exactly how thick, how soft, and how our yarn is processed.” Each shirt has a tubular knit body construction and a cotton rib collar. Each item, whether it’s a lounge-style tee-shirt or heavy-weight sweatshirt is made for durability and longevity. In addition, every part of the assembly process is done in America.
One37pm lists a price expectation of $40-$60 for these high-quality items. They also have a sale section online where you can save anywhere from $18 to $80.
The 11th entry in this feature is also a Massachusetts clothing brand named one of the best to check out. Nike technically owns Converse, but they operate separately out of their North Station neighborhood. Converse has seen great success as of late for bringing the focus back to their classic shoe models like the Chuck Taylor.
Though there are plenty of other big name clothing and lifestyle companies highlighted in One37pm’s list, Massachusetts, New York, and California were the only states that are homes to multiple top brands.